Moving Beyond Pink to End Breast Cancer Disparities

Moving Beyond Pink to End Breast Cancer Disparities is a national campaign to mobilize people and resources to address the growing and persistent breast cancer disparities experienced by Black women. 

Organized under the overarching theme - Detect. Diagnose. Decide. - and guided by the principle that all women should benefit from advances made in early detection and treatment, Moving Beyond Pink is calling attention to the social injustices and medical inequities that contribute to racial differences in breast cancer incidence and mortality.

It is a campaign that challenges the status quo, raises hard questions about treatment and care and places the health needs of younger Black women who experience breast cancer in more deadly forms at the center of our call for a commitment to make breast cancer disparities a priority now.

The campaign is designed to mobilize a new generation of Black women to serve as advocates for establishing a national priority action agenda and is implemented under these five overarching strategies:

• Advocate for early detection and quality screening for Black women.
• Ensure that Black women breast cancer patients have access to organizations that can support their successful navigation through the health care and survivorship systems.
• Coordinate and convene national and community breast cancer education and research sessions to broaden awareness and identify needs.
• Serve as a clearinghouse and resource of information on breast cancer for Black women.
• Advocate for policies and legislation that support early education and appropriate patient notification for screenings, treatment and care. 

Through the campaign, the Imperative aims to achieve the following:

• Increase awareness of the growing and persistent breast cancer disparities experienced among younger Black women as a way to close the disparity gap in mammogram screenings, breast self-exams and clinical exams.
• Elevate the breast cancer disparities discussion so that access to appropriate risk tools and screening technologies are available to meet the health care needs of younger Black women.
• Disseminate materials and messages among Black women's organizations to broaden our reach and increase the engagement of national and local organizations in the campaign.
• Position the Imperative as a leader in promoting breast cancer awareness and supporting Black women in their efforts to obtain mammograms.

Our initiatives focus on:

Promoting Early Detection

Eliminating Disparities

Developing Leaders